Crocs // 2025
Season 1 Classics
Late 2024 into 2025 I had the immense privilege of working on this massive undertaking with some of the best in the business. From early conceptual pitches to long set days and post production direction to asset buildout, we were able to pull together an absolute dream of a campaign.
Over the course of three full days in Alberta Canada and with partnership from the unreal Warm & Fuzzy VFX team and the production pros at PARK, we opened the first portals into the Crocsverse. Each world highlights a full array of product focused on key consumer affinities and a social-first mindset.
This campaign helped stack another consecutive record-breaking Q1 for the brand, as well as snagging a spot in the 2025 Webby Awards as a finalist in the “Best Digital Advertising Campaign” category.
Massive team effort on this one on the Crocs side including our Integrated Marketing partners, copywriters (Clarice SMASHED this one), and internal video and production crews. Work like this truly takes a village.
CD: Amy Lynch
ACD: Chris Skiles
Art Directors: Pearl Ernat & Mark Hickox
Sr. Copywriter: Clarice Ilustre
Video Lead: Travis Harger
Sr. Producer: Maria Weglarz Padget
Marketing Lead: Ellie Garrett, MBA
Production Coordinator: Meesh Deyden
VFX & Production Leads: Warm & Fuzzy
Local Production: PARK™ Production House
Director: Alexandra Gavillet
Photographer: Christin Rose
