Keep It Going Classic Clog
Partnering with our internal Sustainability team and the powerhouse that is Kamp Grizzly, we worked together to develop content for a new version of the classic. This Keep-It-Going Clog is made of a grind compound that is made up of an industry leading 25% post-consumer recycled content. The unique drop highlights a key milestone in Crocs sustainability efforts and. becomes a call-to-action in itself, inviting our consumers to continue recycling their old shoes.
Client side, we provided conceptual direction and art direction on both video and static elements. Final designs and renders were all completed and finalized by Kamp Grizzly.
ACD (Client Side): Hillary Cribben
AD (Client-Side): Mark Hickox
Copywriters: Carleton Peck, Clarice Ilustre
Marketing: Emily Declusin, Liv Choi
Agency: Kamp Grizzly
